Etisalat, rebranded as e& (Emirates Telecommunications Group), is a global telecommunications and technology conglomerate headquartered in Abu Dhabi, UAE. Established in 1976, it initially served as the UAE’s primary telecom provider and has since expanded its operations to 38 countries across the Middle East, Africa, Asia, and Europe, serving over 175 million customers. The company focuses on driving digital transformation through innovative telecommunications, technology solutions, and digital services. Its offerings include mobile and internet connectivity, enterprise solutions, digital finance platforms, and content streaming services. e& has also made strategic investments, including acquiring stakes in Vodafone, Starzplay Arabia, and Careem’s super-app, showcasing its diversification beyond traditional telecom services.